Industry
Higher Ed
Brand
UMass Boston
Project
Email journeys
Voice
Knowledgeable and confident, yet approachable, inclusive, and compassionate. More conversational.
I collaborated with the marketing team to craft compelling email journeys tailored to different programs. Each sequence was designed to highlight unique features, spark genuine interest, boost engagement, and drive applications.
In a ten-email sequence, we guided prospective students through a full journey, delivering program overviews, spotlighting standout faculty and alumni, highlighting enrollment benefits, and closing with clear, actionable next steps. Each email was designed to build interest, answer key questions, and move the reader closer to applying.
