Resume

Digital Copywriter

UMass Boston 09/24-present

Work Includes:

• Copy and messaging guidelines for the university's brand.

• On-brand digital marketing copy meant to engage our target audience.

• Web copy

• Digital ads

• Email campaigns

Copywriter (Contract)

FGX International 01/24-08/24

Work Includes:

• Copy and Messaging Guidelines for the overall brand, sunglasses, reading glasses, optical categories, and new individual collections.

• Romance copy, taglines, and other marketing copy that aligns with brand strategy for in-store displays, packaging, web copy, and social media.

• Messaging strategy aimed at attracting Gen-Z and young Millennials to the sunglasses category, and new to reading glasses consumers to the brand.

Copywriter

MOKA Creative 09/22-12/23

Work includes:

• Branding-writing headlines, taglines, mission statements, and web content.

• Short and long-form copy for web and social media campaigns

• Case studies.

• Additional copy- bios, press releases, etc.

Copywriter

Freelance 07/21-11/23

Work includes:

• Branded content.

• Blogs.

• SEO articles.

• Scripts.

• Digital ads