The perspectives behind my approach.

I’m a copywriter with a Master’s in Communication, focusing on PR and Advertising. I love getting attached to characters in stories and feeling like I really know them. That sense of connection drives my writing, and I aim to craft copy that resonates, engages, and builds lasting bonds with my audience.

What I like to do.

I love movies, TV, and books that suck you in, and I often draw inspiration for my work from the stories and characters that leave a lasting impact. As a former hockey player turned part-time, mediocre golfer, I also enjoy watching those sports. I’m a huge football and baseball fan, love 80's music Frank Sinatra, Dean Martin, Tony Bennett, and from the current day, Seth MacFarlane. If you didn’t know, the creator of Family Guy has a great voice.

My inspiration.

During my first trip to Universal Studios Hollywood as a kid, I got a behind-the-scenes look at how movies were made. That experience nurtured my passion for stories, and has stayed with me ever since. Now, as an adult, I make it a point to go back every year if I can, reconnecting with that memory and the lifelong bond it created in my own life.

My experience.

I’ve written a lot of brand copy, and I love capturing the right voice while creating compelling stories for different channels. I’m passionate about crafting unique and memorable copy that sticks with people.