Some of the copy I’ve written was meant to work across different formats. I’d write standard, short, and long-form versions, adjusting each one to fit the space or context.
Industry
Retail, consumer goods, lifestyle
Brand
Foster Grant
Project
Multichannel Messaging
Voice
Informative and confident, while remaining lighthearted and fun.
Product
To-Go Travel Reader
Directed towards people over 35 who may not want to admit they need to bring reading glasses with them when they travel.
The summaries are meant to be informative with a hint of humor.
Standard description for social media, wider packaging, or shorter web pages
Vacation fixes a lot, but not your eyesight. So, make sure you take the To-Go Travel Reader with you when you go away. For the quality you deserve in the size that fits your needs.
Long description for web or print
Vacation fixes a lot, but not your eyesight. So, make sure you take the To-Go Travel Reader with you when you go away. Because it’ hard enough to fit everything in your bag even without the bulky glasses case, these are the solution to breaking your zipper or leaving your glasses behind. Constructed with unique magnetic closure and automatic open spring hinges, our To-Go styles are compact and take up less room in a pocket or purse while still providing all the reading magnification you need. Built with your vision in mind, this collection includes reimagined features like scratch and impact-resistant lenses with improved hard coating, and frames made with recycled materials. To-Go Travel Readers are the quality you deserve in the size that fits your needs.
Short-form for packaging, displays, or campaign tagline
The quality you deserve in the size that fits your needs.
Standard for social or packaging
Take a classic style and add modern innovation, and the result is a fresh take on the timeless. FG & Co. presents your time-honored styles, renewed. Don’t change a look that’s been working, just change the way it works for you
Webpage description
Take classic styles and add modern innovation and the result is a fresh take on the timeless. FG & Co. presents your time-honored styles, renewed with exclusive FGX lens technology. Polarized scratch-resistant lenses for color enhancement, patented 360° hinges, and 100% UVA-UVB protection bring these quintessential styles to the modern era. Here’s to a new way to wear an established look. Don’t change a look that’s been working, just change the way it works for you.
Product packaging, in-store display, or campaign
Don’t change a look that’s been working, just change the way it works for you.
Industry
Retail, consumer goods, lifestyle
Brand
Foster Grant
Project
Multichannel messaging
Voice
Informative and confident, while remaining lighthearted and fun.
Product
FG & Co. Sunglasses
This collection blends the classic styles our consumers love with modern innovations for enhanced comfort and functionality.
The summaries highlight how consumers can continue enjoying the timeless looks they know, now with added features and technology.
