This is work I did for the grades and sometimes just for the fun of it, not for the money.
This was a grad school group assignment where we conceptualized an ad positioning Tootsie Rolls as one of the world’s great inventions. I contributed to the concept and wrote the tagline.
American Cruise Lines Rebrand
The purpose of the project was to lay out how the company could attract a new, younger demographic while maintaining its current one, which is people over 50. The assignment was to put together an overall rebrand proposal, which included these spec ads for specific regions. The idea was to attract people to the local culture offered by each cruise.
Conceptualizing Taglines
The goal of this grad school project was to develop taglines for a household product.
I Chose Brita.
These are the taglines
Replace Bad Taste
Choose Fresh and Filtered
Pour More, Worry Less
Pick Pristine Over Chlorine
A Drastic End to Plastic
Satisfying Yet Sustainable
Clean Water, Clean Conscience
Fight Global Warming from Your Kitchen
Crisp, Clean, Convenient, Right at Home
Endless Supply, Enormous Savings
Guilt-Free Thirst Quencher
Want to Save On Recycling Bags?
Here’s an Extra $340!
Where Do You Throw Away 1,800 Plastic Bottles?
“How Do I Keep My Family Going Through Their Endless Activities!”
“How Do We Keep the Fridge Full All Day?”
Are You a Dispenser Family or a Pitcher Family?
Tired of Trips to the Grocery Store?
How Much Does a 24 Pack of Water Weigh?
Clean Water. Cleaner World.
This was the thought process
Brita Filters ideas from website and personal experience
Clean water
No plastic
Easy to use
Cost saving
Different variations
Sustainability
Better Water
-Activated carbon reduces chlorine taste and odor- better taste from home
-Absorbents reduce 99% of lead- clean water from home
-Fibrous matrix to prevent black flecks- clear water
Better Value
-$41.83 vs. $380 per year- save money
Better World
-4x less CO2 produced by Brita® users- help reduce c02- climate change
-13 billion single-use plastic bottles total-reduce plastic
-1,800 single-use plastic bottles per household-reduce plastic