Industry
Higher Ed
Brand
UMass Boston
Project
HR webpage refresh
Voice
Approachable, inclusive and compassionate, while remaining knowledgeable and confident
I collaborated with web, design, and HR teams to transform their website into an inviting and motivating experience, crafting on-brand headlines and a conversational tone that resonates with their audience.
Industry
Commercial real estate
Brand
SABRE
Project
Full rebrand, including webpage refresh
Voice
Premium, bold, and empowering, with a results-driven focus
I worked on the rebrand of SABRE, a commercial real estate advisory firm, beginning as an intern and continuing after completing my master’s. A key aspect of my work was writing case studies that showcased how SABRE helped clients grow quickly and efficiently. I focused on crafting attention-grabbing headlines and memorable copy. Drawing from interviews with key team members, I captured the firm’s voice and personality while trying to attract new business.
